Exploring the Essence of Libyan Food and the Prima Pasta Brand


Libyan cuisine is a tapestry woven with influences from various cultures, with Italian flavors being one of its most prominent threads. Prima, a renowned Libyan food brand, has artfully blended Libyan and Italian culinary traditions to offer a range of high-quality, fast-moving consumer food products. In this article, we delve into the world of Libyan food and pasta, with a particular focus on Prima and the dedicated efforts of its managing entity, AlSahl Group Holding, in research and development.


Libyan Food: A Culinary Fusion

Libyan cuisine is as diverse as its landscape, offering a rich array of flavors that tell the story of its history. From traditional dishes like “couscous” to modern interpretations of Italian pasta, Libyan food encapsulates centuries of culinary heritage. Prima, a Libyan food brand with deep roots, has been a pivotal player in enhancing the Libyan culinary experience.


The Prima Brand: A Brief Overview

Prima made its debut in the Libyan market in 2017, initially introducing pasta sourced from Italy. However, the brand’s commitment to quality and its vision for self-sufficiency led to a significant shift. In 2020, Prima transitioned its pasta production to Libya, setting up operations at the Sidi Essaieh Industrial Complex. The move marked a pivotal moment as Prima began producing pasta with Libyan hands while upholding the same rigorous Italian standards.


Prima’s product portfolio

Prima’s commitment to elevating Libyan cuisine extends to its product portfolio, which includes a diverse range of food items. Some of the key offerings include:

Locally Made Pasta: Prima offers a variety of pasta shapes and sizes, crafted with care in Libya.

Multi-purpose Flours: Prima provides multi-purpose pizza and pastry flours for culinary enthusiasts.

Healthy Whole Wheat Flour: For those seeking a wholesome choice, Prima offers whole wheat flour.

Imported Foodstuffs: Prima imports high-quality essentials like sunflower oil, corn oil, tomato paste, and tuna.

Olives: Prima features a selection of olives, including whole, pitted, green, and black varieties.

Rice: Prima offers two types of rice, both long- and short-grain, locally packaged.


Prima’s vision and mission

Prima’s vision is to become a distinguished brand and compete with others by achieving its goals and adhering to quality standards. Their mission is clear: to provide high-value and high-quality Libyan food products that meet the consumer’s requirements. These guiding principles are at the core of their commitment to delivering exceptional culinary experiences.


Prima Factories: A Hub of Excellence

Prima operates state-of-the-art factories that boast impressive production capacities. For example, their pasta production includes 4 tons of spaghetti per hour and 6 tons per hour for various other pasta varieties. Additionally, they excel in couscous production, with a staggering capacity of 1,200 tons per hour.


Quality Control Policies: Raising the Bar

Prima’s journey began with the goal of elevating the Libyan food industry by providing high-quality products manufactured to international standards. Today, they are proud to hold certifications such as ISO 9001:2015 for quality management and ISO 22000:2018 for food safety management. These certifications underscore Prima’s commitment to excellence in every facet of its operations.


Innovation and Research at AlSahl Group Holding

Behind Prima’s success story stands AlSahl Group Holding, the entity responsible for managing Prima and its dynamic growth. AlSahl Group Holding invests significantly in research and development, driving innovation in Libyan food production. Their commitment to quality, sustainability, and elevating Libyan cuisine is unwavering.


In the heart of Libya, Prima stands as a testament to the harmonious blend of Libyan and Italian culinary traditions. With a commitment to quality, innovation, and sustainability, Prima continues to be a pioneer in the world of Libyan food. As AlSahl Group Holding spearheads research and development efforts, the future of Prima promises to be as rich and diverse as the flavors of Libyan cuisine itself.



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AlSahl Group is single-mindedly focused on improving the Quality of Life for Libyans and for consumers in the regional markets we serve. This commitment is articulated in our ASG Vision Transformation.

Head Office: Al-Ghiran, Tripoli-Libya
PO Box 89086

+218 21 48708 33

+218 21 48708 34

+218 21 48708 35