Company Overview

Prima is a Libyan food brand with a cultural blend of Libyan and Italian influences, encompassing a range of high-quality, fast-moving consumer food products with a sophisticated taste for cooking.

The Prima brand was first launched in the Libyan market in 2017 with the introduction of pasta, initially imported from Italy until 2020. Manufacturing then shifted to Libya at the Sidi Essaieh Industrial Complex, produced by Libyan hands with the same Italian standards.

Our Libyan Food Products

Locally made pasta in all its forms.
• Multi-purpose pizza flour.
• Multi-purpose pastry flour.
• Healthy whole wheat flour.
• Imported sunflower oil.
• Imported corn oil.
• Imported tomato paste.
• Imported tuna.
• Whole, pitted, green, and black olives.
• Two types of long and short-grain rice, locally packaged.


To be a distinguished brand and compete with other brands by achieving our goals and adhering to quality standards and product safety, enhancing our position in the Libyan market as the consumer's first choice.


To provide high-value and high-quality Libyan food products that meet the consumer's requirements.

Prima Factories

Production Capacity of the Factory per Hour for Pasta:

• Spaghetti: 4 tons per hour.

• Other varieties (macaroni, fusilli, penne, etc.): 6 tons per hour.

• Two types of couscous: 1,200 tons per hour.

prima iso certifications

Quality Control Policies

When we started our first import lines, our main goal was to elevate the Libyan food industries and provide high-quality products manufactured according to international standards.

Today, we are proud to inform you that we continue to strive for excellence by obtaining the following certifications:

Focuses on monitoring the quality level and managing the operations within the company.

Aims to enhance the services provided to the highest standards.

Developed by food industry experts.

Ensures compliance with global conditions and specifications.

Aims to deliver high-quality products to consumers.

Send Prima a message

Contact Us

AlSahl Group is single-mindedly focused on improving the Quality of Life for Libyans and for consumers in the regional markets we serve. This commitment is articulated in our ASG Vision Transformation.

Head Office: Al-Ghiran, Tripoli-Libya
PO Box 89086

+218 21 48708 33

+218 21 48708 34

+218 21 48708 35